The Sales Planning, Productivity and Performance Management Tool


Robert Arvedson

A distribution channel professional with more than 20 years of broad automotive industry experience from senior line responsibilities in Sales and Retail Network Development positions at OEM Central operations and National Sales Companies, with placements in different countries.

More than 20 years consulting experience to the automotive industry with 20 brands in the premium and volume segments.

Work Experience
Arvedson Consulting - Zurich, Switzerland

Since year 2001 I run my own automotive distribution consulting business as a partner to automotive manufacturers, manufacturing groups, importers and retailers. Focus areas are mainly:

  • Consulting, mentoring, coaching and sparring partner to senior executives within various fields of business
  • Sales performance development
  • Project planning, setup, implementation, steering, monitoring – pan-EU to company local projects
  • Pan-EU distributor network strategy and development, as well as
  • EU block exemption impacts and strategies
Fiat Group - Turin, Italy

Head of the worldwide Fiat, Alfa Romeo, Lancia and LCV Retail Network Development. Represented Fiat Group’s interests at ACEA, the European Automotive Manufacturers Association, in Bruxelles, in automotive block exemption matters for the transition from BER 1475/95 to 1400/02

Volvo Car Corporation - Zürich, Switzerland

Director of Sales and Retail Network Development with Volvo Car Switzerland. At a regional level, Germany-Austria-Switzerland, also responsible for the local Volvo dealer network restructuring under Ford’s Premier Automotive Group, PAG

Volvo Car Corporation - Sydney, Australia

Director of Sales and Retail Network Development (RND) in Australia / New Zealand after having coached and trained the Volvo retail networks and NSCs in Asia Pacific for two years as a director with Mercuri International

Mercuri International - Sydney, Australia

Upon arriving in Australia I Joined Mercuri International, a large international sales consulting group as a business consultant and subsequently key client director after having started up and run my medical electronics software company in Basel and Zug, Switzerland, for 12 years

Expertise & Projects

Substantial experience in operational Sales and Retail Network Development at central, importer and market/brand level. Projects include:

  • Revenue performance consulting
  • Sales performance management
  • Strategic and operational business consulting – objectives, strategy, work plans plus hands-on and pragmatic implementation
  • Business analyses and validation of defined strategic direction
  • Fleet sales strategy and performance improvement
  • Sales campaign impact on residual values
  • Quality improvement strategies and implementations
  • Customer satisfaction
  • Multi-brand impact studies and actions
  • Brand group/multi-brand guidelines
  • Sales campaign effectiveness
  • Co-ordination of transition and driving implementation of new wholesale- and dealer agreements at pan-EU and country levels with several brands
  • All matters with regard to the European Automotive Block Exemption
  • Project management, from pan-EU projects to isolated projects of various size and complexity
  • Swiss and Swedish citizen, living in Zurich, Switzerland.
  • PhD in International Business Administration
  • Fluent in English, German, Swiss-German, Swedish

Please contact me for further information and/or see